The value of customer Magazines

Did you know -

• that customers are more likely to buy a product once they have read about in a magazine;
• that they respond better to magazines than to television or billboards;
• that a quality, targeted magazine can strengthen the relationship between a company and its customers; and
• that such increased customer loyalty leads to an increase in sales?

If customer loyalty is important to you, then read what the Association of Publishing Agencies in the UK has to say about the value of customer publications:

• Customer magazines are a good method of generating sales
  While advertising in customer magazines prompt 40% of readers to make a purchase, other types of magazines and newspapers motivate only 29% to do the same.

• Magazines increase and improve brand image and brand awareness
  77% of consumer and business readers think magazines are a better way than any other form of marketing for companies to tell them about their products and services. These figures increase to 85% of regular consumer and 84% of regular business readers.

• Magazines are persuasive
  40% of consumer and 29% of business magazine readers say they are more likely to go on using the magazine's company or choose that company in the future.

• Magazines help sell more products
  53% of consumer magazine readers and 44% of business magazine readers say they are more likely to purchase products once they have featured in a customer publication. 47% of consumer and 28% of business readers say they have purchased a product or service as a result of reading a magazine.

• Magazines offer real benefits to readers
  81% of consumers and 79% of business readers enjoy their publications. 92% and 94% respectively find them informative.