Customer titles

Consumer titles

New Media Digital

Select a client Ackermans Edgars FNB KIA Lavazza Mango Medi-Clinic Southern Africa Mercedes Benz South Africa Mitsubishi Multichoice Nedbank Business Banking Nestlé Pinnacle Point Group Plascon Sun International V&A Waterfront Woolworths

People love magazines. Unlike other advertising media, such as advertisements and direct mail, they do not find magazines intrusive and annoying. And research supports this - consumers are more likely to take action as a result of reading magazines than of watching television or seeing a billboard.

So along comes customer publishing - giving customers a targeted, sophisticated and seriously branded magazine. We believe that such a customer magazine is the most important communication tool in a customer/client loyalty programme. It has unsurpassed success in strengthening emotional bonds between companies and their customers and driving business forward. Using it as part of your CRM strategy would be a wise decision. Using New Media Publishing to publish it for you would be even wiser.

But don't take our word for it; look at the research below (with thanks to the Association of Publishing Agencies in the UK) or at the comments and research on every individual magazine we publish. And then call us.

The value of Customer Magazines

	Customer magazines help sell more products for clients 53% of consumer magazine readers and 44% of business magazine readers say they are more likely to purchase products once they have featured in a customer publication. 47% of consumer and 28% of business readers say they have purchased a product or service as a result of reading a magazine.
	Customer magazines are persuasive 40% of consumer and 29% of business magazine readers say they are more likely to go on using the magazine's company or choose that company in the future.
	Customer magazines increase and improve brand image and brand awareness 77% of consumer and business readers think magazines are a better way than any other form of marketing for companies to tell them about their products and services. These figures increase to 85% of regular consumer and 84% of regular business readers.
	Customer magazines offer real benefits to readers 81% of consumers and 79% of business readers enjoy their publications. 92% and 94% respectively find them informative.
	Customer magazines are a good method of generating sales While advertising in customer magazines prompt 40% of consumer readers to make a purchase, other types of magazines and newspapers motivate only 29% to do the same.