Mango gets juicier
19 March 2009

Juice, the in-flight magazine for low cost airline Mango, has shown consistent circulation growth since take-off in 2007. As the airline has announced a 4% jump in market share in the low-cost airline sector, the magazine has also seen a year-on -year increase from 14 650 [ABC Oct 07 – Dec 07] to 19 370 [ABC Oct 08 – Dec 08]. This signals a 24% increase in circulation and a period-on-period increase of 8%. The Mango brand continues to soar as an increasing number of South Africans opt for more affordable air travel.

Juice is published by New Media Publishing and is currently available in print and online as a digimag here.