Medi-Clinic partners with the publishing specialists
18 November 2009

The quarterly magazine, called Medi-Clinic Family, will bring the Medi-Clinic brand to life by communicating its vision, values, expertise and culture through stories that clearly illustrate its position in private healthcare. More than 65 000 copies of the 48-page magazine will be distributed to all 52 hospitals across the country, targeting LSM 7-10 medical aid members and high-income earners.

Says Tertia Kruger, Manager: Corporate Communication, Medi-Clinic Southern Africa: “Medi-Clinic as a brand that is associated with quality and as such, it is vitally important that our communication vehicles reflect this commitment. Medi-Clinic Family is a magazine that we can proudly present to our patients and doctors.”

Award-winning customer magazine editor Adelle Horler will bring the title to life with a clear editorial vision that will engage and influence its audiences to take action to ensure their continued good health. The magazine's four pillars include Check-up – about preventative health and advice; Check-in – which will attend to hospital issues, procedures and equipment; while convalescence, inspiration, entertainment and life after a hospital stay will be the focus of Check-out; My Hospital will tackle corporate information and news.

"With a combination of quality editorial and strong creative direction we are keen to have Medi-Clinic Family reflect the brand at its very best, while allowing it the flexibility to inform the broader communication mix,” says publisher Jason Curtis.

The first issue of Medi-Clinic Family will be available in December 2009.